Amazon Exploring Free Streaming Content material Provider, Record Says

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Amazon is reportedly considering a free streaming service that will feature video and music, a move that would put it squarely in competition for digital advertising dollars.

The offering, first reported by the Wall Street Journal, would be a new direction for Amazon, which had been bundling its media offerings with shipping discounts through Amazon Prime, which now costs users $ 99 per year.

See also: Amazon Customers Wake Up to Unexpected Cash

As the WSJ notes, Amazon’s detailed consumer data could make it an appealing destination for advertisers, but the paper’s sources noted that the project was not guaranteed to make it to customers. Amazon has a track record of experimenting with a wide range of ideas, some crazier than others. Read more…

More about Amazon, Online Advertising, Streaming Music, Streaming Video, and Amazon Prime

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