Apple Speeds Up Returns and Refunds to Snag Ecommerce Shoppers

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As the ecommerce space continues to draw in buyers previously committed to brick-and-mortar stores, exceptional customer service has become ground zero in the battle to win over consumers

Apple has significantly reduced its return and refund times, a move that could ultimately increase its profits by aggressively competing for ecommerce customer loyalty, according to research conducted by Stella Service. The customer-service research firm defines “refunds” as customers getting back the money they spent to purchase an item, and “returns” as customers returning a product back to Apple.

See also: Big Companies Turn to This Startup to Fix Bad Customer Service Read more…

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