AT&T is targeting a new audience for second-screen activity in front of the TV: babies
The company launched a new iOS app meant to give babies — and parents — an educational way to interact with their TV.
See also: 8 Great Apps for Second-Screen TV
The BabyFirst app is part of AT&T U-Verse service. The app pairs with a dedicated BabyFirst channel on U-Verse, and allows toddlers and parents to create collages of shapes, characters and animals that can be beamed to their TV.
AT&T says the app, recommended for children under the age of 5, was designed by child development experts. The provider claims it can help improve toddlers’ hand-eye coordination as well as teach them to identify different shapes, colors and animals. Read more…