Branded Rain: the Most up to date Faux Factor in Advertising

Rain.jpg

Feed-twFeed-fb

Call it Smell-O-Vision on an ethereal level. The driving rainstorm that suddenly has whiffs of french fries and top notes of fine Corinthian leather? It’s no freak of nature. It’s Brand Drops.

It’s not real – well, not today, anyway –- but Publicis Seattle has dreamed up an experiential marketing tactic for a straight-faced but obviously gag-filled video that asks questions like, “What if a raindrop could do more?”

The world’s first branded aromatic rain was developed, so says the vignette, by Publicis and the “scientific community.” Here’s how it works: just seed regular old rain clouds with a distilled, odiferous version of your brand. And voila –- make it rain Cinnabons! Read more…

More about Marketing and Business

Mashable

LOCATiONS

Unit G, Carlinghurst Business Park , George Street West, Blackburn, BB2 1PQ
Tel: 01254 660 003 Telephone: +44 1254 660 0033
FAX: +44 1254 660 0033
E-mail: info@safedepot.eu

Latest News

  • Chief Inventive Viner is an Exact Job: Josh % Fills The Position for Joe Boxer

    “I’ve always wanted a chief anything title,” actor Josh Peck, best known for his stint on Nickelodeon’s Drake & Josh, told Mashable. Well, on Thursday, he accomplished that goal, becoming Chief Creative Viner for fashion brand Joe Boxer. With nearly 5 million followers on Vine, Peck is the latest popular user on Twitter’s six-second video […]

    Read More

  • Europe’s High Courtroom Principles That Shopping The Web Does No longer In Itself Infringe Copyright (Phew)

     A protracted-working European criminal fight over the copyright standing of cached copies of paperwork held on the computer systems of Web customers has been resolved as of late. A preliminary ruling by way of the European Courtroom of Justice has sided with widespread experience, ruling that digital copies proven on an internet browser’s pc reveal or held brief in a […]

    Read More

  • The Absolute best 6 Seconds on the Web Nowadays

    This is the story of a wimpy goat that found his voice He gave it all he’s got. Now, he’s an Internet star See also: Inspiring Goat in a Wheelchair Is All You Need Right Now See? He’s already in a Taylor Swift music video Today is a good day Have something to add to […]

    Read More