Chief Inventive Viner is an Exact Job: Josh % Fills The Position for Joe Boxer

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“I’ve always wanted a chief anything title,” actor Josh Peck, best known for his stint on Nickelodeon’s Drake & Josh, told Mashable. Well, on Thursday, he accomplished that goal, becoming Chief Creative Viner for fashion brand Joe Boxer.

With nearly 5 million followers on Vine, Peck is the latest popular user on Twitter’s six-second video service to ink a deal to infuse product mentions or placements into his account.

See also: 20-Year-Old Vine Star Marcus Johns Earns Spot on Oscars Red Carpet

“I was lucky that I got into Vine way early to explore all of possibilities and establish this audience,” Peck, 27, said. “Their brand is so reminiscent of young people and college kids — and that’s been my fan base. They’ll see characters they’ve grown to love.” Read more…

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