Ed Sheeran Debuts ‘Sing’ Track Video Solely on Fb

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Ed Sheeran premiered his music video for “Sing” exclusively on Facebook on Thursday, bypassing the industry’s traditional approach of debuting videos on YouTube and Vevo.

The British musician’s video for the uptempo guitar jam features Pharrell and a puppet version of Sheeran. The clip focuses on the red-headed, intoxicated puppet, who goes wild with a harem in a stretch limo and group of businessmen at a karaoke bar.

See also: Twitter Fury as Jay Z Picks John Mayer For L.A. ‘Made in America’ Gig

The social network has previously debuted music videos and song clips from such artists as Jay Z (“Holy Grail“), Bruno Mars (“Gorilla“) and Mariah Carey (“The Art of Letting Go“) Read more…

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