Fliers expecting to pass through the world’s busiest international hub — Terminal 5 at London’s Heathrow Airport — may be checking their tickets twice beginning Monday.
In Samsung’s latest marketing stunt, Heathrow’s T5 will be rebranded as the “Terminal Samsung Galaxy S5″ for two weeks.
The terminal will have all of its signage devoted to ads promoting the company’s flagship Galaxy S5 Android phone.
“The partnership with Heathrow Airport and JCDecaux Airport was a one-off opportunity to push the boundaries like no other brand has been allowed to do before,” said Russell Taylor, vice president of corporate marketing at Samsung Electronics UK & Ireland. Read more…