Hunks and Pups Marketing campaign Will Supply You Paws

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Is there a heterosexual woman alive who can resist a big, muscle-bound man cuddling an adorable, furry creature? Surely not.

The goal of an ad campaign called Show Your Soft Side isn’t to hook up the professional athletes, cops and other manly stars with members of the opposite sex, though. It’s to educate, fundraise and find homes for shelter animals.

And it’s made such an impression so far in the Baltimore area that it’s expanding to Philadelphia and Washington, D.C., starting next month. New hunky guys are signing up steadily to be part of billboards and posters created by non-profit Outlaw Advertising and photographer Leo Howard Lubow. Read more…

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