Consumers are finally getting something in return for their contribution to earned media.
Frozen vegetable brand Birds Eye has launched a pop-up store in London that lets diners pay for their food by taking a picture of itThe Picture House serves Fish Chargrills and Chicken Inspirations, two new items from the brand. Instagram what’s on your plate and add #BirdsEyeInspirations and you get a free meal
In addition, diners will get tutorials from Marie Marte, who is known for her food photography on Instagram
Some of the pics that have been posted so far: Read more…