Instagram to Pay Your Invoice at This Pop-Up Restaurant



Consumers are finally getting something in return for their contribution to earned media.

Frozen vegetable brand Birds Eye has launched a pop-up store in London that lets diners pay for their food by taking a picture of itThe Picture House serves Fish Chargrills and Chicken Inspirations, two new items from the brand. Instagram what’s on your plate and add #BirdsEyeInspirations and you get a free meal

In addition, diners will get tutorials from Marie Marte, who is known for her food photography on Instagram

See also: Instagram Is a Marketer’s Best Friend — For Now

Some of the pics that have been posted so far: Read more…

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