Lyft’s Carstache 2.zero Advert Takes a Swipe at Apple

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Ride-sharing service Lyft is used to poking its finger in the eye of competitors like Uber, along with transit departments and taxi drivers in cities where it operates. So why not take on a real 800-pound gorilla, Apple, and make fun of the technology giant’s self-serious ads?

In a just-launched parody video, Lyft introduces Ethan, its “senior carstache designer,” who talks with a straight face about how the company’s fuzzy pink car accessories have improved.

There’s no mistaking this for the gut punch it’s meant to be to Apple –- there’s the same white background, docu-style talking head and product highlights featured in bloated iPhone trailers. Read more…

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