It only took four years or so, but Pinterest is finally about to generate some revenue from paid ads.
Pinterest announced Monday that it is partnering with a dozen brands on a paid test to experiment with Promoted Pins.
The list of brands in this first test round includes big names like Gap, General Mills, Target, ABC Family and Expedia.
“We’re keeping the test small so that we can collect as much feedback as possible, but we’re hoping to open it up to more businesses throughout the year,” Joanne Bradford, head of partnerships at Pinterest, wrote in the blog post announcing the paid ads test. Read more…