This story is brought to you by the year 2014, in which everything’s a meme and anything can be a marketing ploy.
The Toronto Raptors are giving away lint rollers at their Wednesday evening NBA playoff game against the Brooklyn Nets, ending (we hope) an eight-day saga that began when Drake — yes, that Drake, which we’ll get to in a minute — used one of the sticky cylinders to brush some
dirt off his shoulder lint off his pants at a game last week.
Drake, the international rap star who hails from Toronto, was named the Raptors’ “global ambassador” in September 2013. So he was at the Raptors-Nets game on April 22, when NBATV cameras caught him courtside, vigorously lint-rolling his right leg (starting from the top and rolling downward, for the record). Read more…