Raptors Supply Out Lint Rollers to Fanatics Who Need to Roll Like Drake

Drake

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This story is brought to you by the year 2014, in which everything’s a meme and anything can be a marketing ploy.

The Toronto Raptors are giving away lint rollers at their Wednesday evening NBA playoff game against the Brooklyn Nets, ending (we hope) an eight-day saga that began when Drake — yes, that Drake, which we’ll get to in a minute — used one of the sticky cylinders to brush some dirt off his shoulder lint off his pants at a game last week.

See also: Sights on the NBA, Kiwi Gardner Concludes Explosive Rookie Year

Drake, the international rap star who hails from Toronto, was named the Raptors’ “global ambassador” in September 2013. So he was at the Raptors-Nets game on April 22, when NBATV cameras caught him courtside, vigorously lint-rolling his right leg (starting from the top and rolling downward, for the record). Read more…

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