Snapchat’s Replace Used to be Powered by using Secret Acquisition

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Snapchat’s biggest update ever was powered, at least in part, by a secret acquisition of live video software company Addlive, according to a new report.

The update, which rolled out to users Thursday, added text messaging and live video calling features to the app.

See also: Snapchat Steps Up Its Game With Sophisticated New Messaging Features

Snapchat was apparently planning this update for some time and was looking for companies that could help them develop new video features, according to a report in The Verge.

The deal was finalized several months ago, but was kept under wraps until now. The details of the deal, including how much Snapchat paid for AddLive, were unknown. Read more…

More about Tech, Apps Software, Apps And Software, Snapchat, and Addlive

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