SpoonRocket Raises $eleven Million to Ship Wholesome Ingredients in 10 Minutes

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While Steven Hsiu and Anson Tsui were in their senior year of college at the University of California, Berkeley, in 2009, they decided to start a delivery service for Vietnamese and Mexican food. They sourced fresh ingredients, prepared the meals and delivered it themselves to other students.

Neither Hsiu nor Tsui had much of a food background; they studied sociology and bioengineering, respectively. But looking at their peers in school, they saw an opportunity for a late-night delivery service.

See also: Investor Appetite Grows for Food Delivery Startups

“It was through that experience that we really understood how inefficient traditional delivery services are,” Hsiu told Mashable. With that in mind, they decided to start a different kind of food business after college, one that would provide healthy meals to customers with virtually no wait time. Read more…

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