Stumped for a Mom’s Day Present? This Website Can Lend a hand



Your mom does not want a bowling ball for Mother’s Day, and don’t even consider a Groupon for boxing classes or a household-cleaning gadget like a vacuum.

Fresh-cut flowers? Those are safe, but not very creative. Come on, you can do better.

See also: 100-Year-Old Moms Share Beautiful Stories of Motherhood

These are a few of the lessons that advertising and marketing communications giant JWT hopes to impart to all the adult kids out there who desperately need to get it right this Sunday. Or, as the case may be, avoid getting it really wrong.

JWT this week launched a program called Intelligift, which the agency has dubbed “the world’s first service for focus group testing Mother’s Day gifts.” As seen in the video describing the project, it’s real, but it’s also a little tongue-in-cheek. Read more…

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