These are weird times for the advertising world. TV is still where the money is, but the creative momentum has shifted to digital to the point where no one cares about your $ 100 million spend anymore, though they’re fascinated about the gratis thing you’re doing on Snapchat.
This state of flux has swung open the doors for entrepreneurs, usual refugees from big agencies looking to capitalize on new opportunities while their counterparts are riding the TV gravy train to the last stop. What kinds of opportunities? Here are three experimental new models for ad agencies:
The Viral Video Factory
Ask anyone who knows and they’ll tell you that it’s fairly impossible to create a viral video. Sure, you can try, but no matter how many kittens and half-naked models you include, the odds of success are still long Read more…