Twitter Adjustments Its Net Font; Cue a Twitter Freakout

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Twitter changed its primary web font for user profiles on Friday, moving to a sleeker and narrower look.

The new font is Gotham Narrow SSm. Gotham tends to be a popular font across the Internet and was used in Barack Obama’s campaign. The new logo for One World Trade Center also uses a Gotham variant.

See also: 7 Free Tools for Creating Your Own Fonts

The font is the product of Hoefler & Co., a type foundry operating out of New York City. The font change appears on user profiles and sidebars; the text of the tweets on Twitter’s homepage appears unchanged.

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Image: Screenshot

The shift follows on the new Twitter profiles that first rolled out publicly in February and only recently been incorporated into most user pages. Read more…

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