Wall Side road on Apple’s Rumored Beats Acquisition: Huh?



Many on Twitter have expressed strong opinions about Apple’s rumored deal to buy Beats Electronics for $ 3.2 billion, but so far, Wall Street’s reaction has been pretty muted

After multiple news outlets reported Apple is close to making what would be by far its largest acquisition ever, the company’s stock was down by just about 1% in early trading Friday

See also: Apple Buying Beats? It Isn’t About the Headphones

Walter Piecyk, an analyst with BTIG, summed up the sentiment of many analysts and investors well with the title for his investor note Friday: “Beats Me.”

In his note, Piecyk wonders whether the cool factor of the Beats brand does anything to help Apple’s brand, which is frequently ranked as the strongest in the world. He also questions the success of Beats’ streaming music service, which some have argued is Apple’s key interest in buying the company. Read more…

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