World’s Politest Protest Slams Pinterest for The use of ‘Soiled’ Amazon

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In what must count as one of the strangest protests ever seen on the streets of San Francisco’s startup-filled SOMA district, Greenpeace activists surrounded Pinterest HQ Tuesday morning and … gave employees free Blue Bottle coffee and cupcakes with the Pinterest logo on them

The cupcake offensive was part of a wider protest that encompassed dozens of the most widely-pinned artists on the popular social media service, all of whom simultaneously posted pictures asking Pinterest to “make our pins green.”

See also: Another Day, Another Tech Protest — But Not for the Reason You Think

The problem, as Greenpeace sees it, is that Pinterest hosts its pins on Amazon Web Services — which was called out last month in Greenpeace’s report on cloud computing, “Clicking Clean.” Apple, Google and Facebook have made tremendous strides towards powering their server farms with as much renewable energy as possible; they have both constructed their own solar and wind farms and forced utility companies to provide renewable power options Read more…

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