Yahoo Needs to Snatch Up Best YouTube Stars, Record Says

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Yahoo’s Marissa Mayer-led shift toward a full-fledged video-network hub is gaining steam, a move that will be powered in part by talent poached from YouTube, according to a new report

Citing sources close to the situation, Recode said the company is looking to ramp up its video-content offerings by convincing popular YouTubers unhappy with their deals to switch allegiances

See also: Disney to Acquire Top YouTube Network Maker Studios for $ 500 Million

However, the site added that Yahoo is focused on acquiring individual talent and channels rather than launching a standalone video site similar to YouTube Read more…

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